ads = [

[ 'Purpose', 'Have a personal mission.', 'emblem-special', '' ],
[ 'Purpose', 'Know what you need.', 'face-smile-4', '' ],
[ 'Purpose', 'Be the change you want to see in the world. - Mahatma Gandhi', 'light_bulb', 'http://www.librarything.com/work/2078771' ],
[ 'Purpose', 'Aspire to inspire before you expire.', 'animals-doves_of_peace', '' ],
[ 'Purpose', 'Read "Do good design: How Designers Can Change the World" by David B. Berman.', 'preferences-desktop-accessibility', 'http://www.librarything.com/work/7955434' ],
[ 'Purpose', 'After climbing a great hill, one only finds that there are many more hills to climb. -Nelson Mandela', 'sa-flag', '' ],
[ 'Purpose', 'If you want others to be happy, practice compassion. If you want to be happy, practice compassion. -Dalai Lama', 'face-smile-4', '' ],
[ 'Purpose', 'Happiness is not something ready made. It comes from your own actions. -Dalai Lama', 'face-smile-4', '' ],
[ 'Purpose', 'Be kind whenever possible. It is always possible. -Dalai Lama', 'face-smile-4', '' ],

[ 'Environment', 'Avoid disposables. Buy objects designed to last. Bring your own shopping bags.', 'recycled', '' ],
[ 'Environment', 'Donate used items to your favorite charity.', 'recycled', 'http://www.fcgov.com/recycling/centers.php' ],
[ 'Environment', 'Reduce, reuse, recycle.', 'user-trash-full-2', 'http://www.fcgov.com/recycling/centers.php' ],
[ 'Environment', 'Invest in making your home energy efficient.', 'user-home', 'http://www.fcgov.com/utilities/residential/conserve' ],
[ 'Environment', 'Eat organic food and fewer animal products. It\'s good for you, others, and the planet.', 'cow-icon', 'http://www.thefutureisorganic.net/tenreasons.htm' ],
[ 'Environment', 'Conserve global resources. Think before getting a pet.', 'pictogram-din-p014-dogs_or_animals', '' ],
[ 'Environment', 'Think global, buy local.', 'globe2', '' ],
[ 'Environment', 'Dump the pump. Walk or ride a bike.', 'bicycle', '' ],
[ 'Environment', 'Power down. Save energy.', 'system-shutdown-5', '' ],
[ 'Environment', 'Save energy. Buy laptops instead of desktops.', 'computer-laptop', '' ],
[ 'Environment', 'Save energy. Buy energy-star appliances.', 'energy-star', 'http://www.energystar.gov/' ],
[ 'Environment', 'Save energy. Buy compact fluorescent light bulbs.', 'compact-fluorescent', '' ],
[ 'Environment', 'Support renewable energy.', 'sun-wearing_shades', '' ],
[ 'Environment', 'Be an ecotourist.', 'emblem-photos', '' ],
[ 'Environment', 'Attend or support a green university.', 'globe-green', 'http://www.princetonreview.com/green-guide.aspx' ],
[ 'Environment', 'Support green initiatives in education.', 'globe-green', 'http://www.green.colostate.edu/' ],
[ 'Environment', 'It\'s the little things citizens do. That\'s what will make the difference. My little thing is planting trees. -Wangari Maathai', 'tree', 'http://www.librarything.com/work/5980995' ],
[ 'Environment', 'Water is life. Conserve water.', 'water_drop_1', '' ],
[ 'Environment', 'Read "Our Choice: A Plan to Solve the Climate Crisis" by Al Gore.', 'weather-clear', 'http://www.librarything.com/work/5197762' ],
[ 'Environment', 'A billion people live without adequate access to clean water and 2.6 billion lack adequate sanitation. Conserve water.', 'water_drop_1', '' ],
[ 'Environment', 'It takes over 2,000 gallons of water to produce a single pound of beef. Meat and dairy production wastes natural resources.', 'cow-icon', 'http://www.peta.org/issues/animals-used-for-food/meat-wastes-natural-resources.aspx' ],
[ 'Environment', 'Eat less beef and dairy products. Rearing cattle produces more greenhouse gases than driving cars. -UN Global Warming Report', 'cow-icon', 'http://www.un.org/apps/news/story.asp?newsID=20772&CR1=warning' ],

[ 'Development', 'Small is beautiful.', 'freemind', 'http://www.librarything.com/work/3257' ],
[ 'Development', 'Value diversity.', 'system-users-3', '' ],
[ 'Development', 'Support participatory democracy. Vote.', 'applications-education-language', '' ],
[ 'Development', 'Volunteer overseas. See the world, change lives. Peace Corps, VSO, WorldTeach.', 'emblem-web', '' ],
[ 'Development', 'Support human rights.', 'system-users', '' ],
[ 'Development', 'Support small business.', 'emblem-advertisement-dollar', '' ],
[ 'Development', 'A billion people live on a dollar a day.', 'emblem-advertisement-dollar', 'http://www.undp.org/poverty/' ],
[ 'Development', 'For to be free is not merely to cast off one\'s chains, but to live in a way that respects and enhances the freedom of others. -Nelson Mandela', 'sa-flag', '' ],
[ 'Development', 'Violence is unnecessary and costly. Peace is the only way. -Julius Nyerere', 'tz-flag', '' ],
[ 'Development', 'If real development is to take place, the people have to be involved. -Julius Nyerere', 'tz-flag', '' ],
[ 'Development', 'Choose free and open source software. Encourage innovation and choice. Reduce cost and increase global accessibility. Increase flexibility and scalability. Demand reliability and security.', 'open-source-logo', 'http://www.dmoz.org/Computers/Open_Source/Advocacy/' ],
[ 'Development', 'Buy fair trade food and products. Give people in developing countries a living wage.', 'globe-green', 'http://en.wikipedia.org/wiki/Fair_trade' ],

[ 'Education', 'Support education.', 'applications-education', '' ],
[ 'Education', 'Support global education.', 'applications-education-language', 'http://www.brookings.edu/opinions/2009/0923_education_obama_winthrop.aspx' ],
[ 'Education', 'Support your local library.', 'book', 'http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/talkingpoints/librarysupport.cfm' ],
[ 'Education', 'Education is the most powerful weapon which you can use to change the world. -Nelson Mandela', 'sa-flag', '' ],
[ 'Education', 'Educate a boy, and you educate an individual. Educate a girl, and you educate a community.', 'applications-education', 'http://www.librarything.com/work/785984/book/50791103' ],

[ 'Health', 'AIDS kills nearly two million people each year. <b>A</b>bstain, <b>B</b>e faithful, <b>C</b>ondomize.', 'aids-day', 'http://www.fda.gov/ForConsumers/byAudience/ForPatientAdvocates/HIVandAIDSActivities/ucm126372.htm' ],
[ 'Health', 'Malaria kills nearly a million people each year. Support mosquito nets, insecticides, early diagnosis, treatment and education.', 'face-sick', 'http://www.malarianomore.org' ],
[ 'Health', 'Care for your body. Get enough exercise and sleep. Eat healthy, organic foods. Avoid alcohol, tobacco and drugs.', 'face-smile-4', '' ],
[ 'Health', 'Design with accessibility in mind.', 'preferences-desktop-accessibility-3', 'http://webaim.org/' ],

[ 'Religion', 'Be free from religion.', 'animals-doves_of_peace', 'http://www.gregvogl.net/about/freethought.htm' ],
[ 'Religion', 'My religion is very simple. My religion is kindness. -Dalai Lama', 'animals-doves_of_peace', 'http://www.gregvogl.net/about/freethought.htm' ],
[ 'Religion', 'All of us have a God in us, and that God is the spirit that unites all life, everything that is on this planet. -Wangari Maathai', 'kenya-flag', 'http://www.gregvogl.net/about/freethought.htm' ],
[ 'Religion', 'I am against religion because it teaches us to be satisfied with not understanding the world. - Richard Dawkins', 'globe2', 'http://www.gregvogl.net/about/freethought.htm' ],
[ 'Religion', 'Religion is something left over from the infancy of our intelligence, it will fade away as we adopt reason and science as our guidelines. - Bertrand Russell', 'plant-leaf', 'http://www.gregvogl.net/about/freethought.htm' ]
];